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August 2012
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TD Magazine

Chief Competition

One global consultancy learns that games are not just for kids.

Rx
The following story was shared by Frank Farrall, lead partner of Deloitte Digital in Australia.

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Client

Deloitte Digital offers traditional digital consulting services and an on-demand suite of customized digital solutions, the most successful to date being the Deloitte Leadership Academy (DLA) app for executive learning.

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Problem

Beginning in late 2008, Deloitte worked with an Australian airline client to develop DLA so that frequen

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