February 2011
Issue Map
TD Magazine

Customer Loyalty Pays Off

Saturday, February 19, 2011

The following story was shared by Ferguson Enterprises, the largest plumbing wholesale distributor in North America.

Client: Ferguson Enterprises, a diverse wholesale distributor in North America.

Advertisement

Problem: Ferguson determined to increase its sales and profits through a customer loyalty initiative.

Cause: In search of an effective way to increase revenue, Ferguson's president and CEO read a book that made a business case for customer loyalty—claiming that return clients who proactively

You've reached ATD member-only content.


Sign in below or join ATD to continue.