Customized Messaging Leads to Increased Attendance
TD Magazine

Customized Messaging Leads to Increased Attendance

You don't need artificial intelligence to personalize L&D communications.

On a recent weekend, I watched a movie on Netflix and read a book I bought on Amazon—neither story I had ever heard of before. The platforms each gave me the recommendation based on prior selections I had made, and I immensely enjoyed both the book and movie. Isn't it amazing that algorithms can be so effective in telling individuals what they will like?

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Now, after years of helping people select movies, b

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