May 2016
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TD Magazine

Design Thinking: A Company’s DNA

Sunday, May 1, 2016

Organizations are using design thinking to transform their cultures and bolster innovation.

Design thinking is not a new concept, but it is finally catching on in the business world.


The concept—a methodology that helps users identify human-centered problems and implement innovative solutions through experimentation—not only enhances "the way products and services are designed, developed, and delivered, but also the way internal and external stakeholders engage and collaborate,&