November 2009
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TD Magazine

Do You Have a “So What” Mindset?

Monday, November 23, 2009

I am reluctant to admit this, but I learned about the importance of the "so what" mindset the hard way: A client made me realize I needed help.

After years of training salespeople as a professional speaker and facilitator, I felt extremely confident that I was at the top of my game. And I had testimonials from people who had heard me present to prove it. In early 1995, I received a call from Jeff Goldberg, executive vice president of EMC, a developer and provider of information infras

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