I am reluctant to admit this, but I learned about the importance of the "so what" mindset the hard way: A client made me realize I needed help.
After years of training salespeople as a professional speaker and facilitator, I felt extremely confident that I was at the top of my game. And I had testimonials from people who had heard me present to prove it. In early 1995, I received a call from Jeff Goldberg, executive vice president of EMC, a developer and provider of information infras
Advertisement
