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TD Magazine Article

Driving Results Through Effective Training

Jacob Belakonis develops customized sales training for AAA Northeast’s diverse business lines. He also uses his expertise to contribute to clubwide initiatives, including the implementation of a customer relationship management system.

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Thu Aug 01 2019

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Jacob Belakonis

Title

Organizational Development Trainer – Employee Experience and Leadership

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Organization

AAA Northeast

Location

Providence, Rhode Island

LinkedIn

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www.linkedin.com/in/jacob-belakonis-6b1a3256

Education

Bachelor's degree, sociology (University of Rhode Island); MBA, operations management (Endicott College)

Favorite Quote

"The great aim of education is not knowledge but action." —Herbert Spencer

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How can learning contribute to the success of your company's various businesses?

Learning is an essential component. As our company continues to evolve, it is critical for our learning initiatives to equip employees with the tools necessary to help us reach and exceed our corporate goals. To ensure employees have the proper knowledge and expertise of our memberships and sales techniques, we have created an open enrollment course titled How to Sell AAA Memberships. For learning to be effective, it needs to be in direct support of reaching corporate goals.

Another company goal is to increase revenue throughout all business lines. In response, we have created customized sales courses for specific business lines to ensure employees not only understand their goals but have the tools and knowledge to execute, which directly relates to our ability to execute our corporate goals.

Are there any skills you've picked up along the way that have helped you?

Flexibility is a great skill to have when it comes to working with diverse business lines. One day I am facilitating training in a fleet garage and the next I am back in an office. Understanding different products and services is important, but it's also important to adjust to the audience, which certainly varies from each business line. Being able to use my skills wherever needed is critical, so I have found flexibility to be a major component of my success.

What importance do you place on being active as a training professional?

It is critically important for all learning professionals to be active within the industry and with their own personal and professional development. As the saying goes, "If you are not growing, you're contracting."

I encourage everyone to participate in any of the numerous webinars, articles, events, and publications offered by industry-leading organizations. This helps with personal and professional growth, which directly impacts your performance as a learning professional. I also encourage everyone to focus on personal accountability and being proactive.

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August 2019 - TD Magazine

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