In 30 seconds or less, can you coherently explain what you do for a living? An elevator pitch is a brief, informative, and compelling story of who you are as a professional that gives a memorable impression of you within a short period of time. It comes in handy when you are at networking events, for getting a job or promotion, or for landing a new client or investor—essentially anywhere you meet people with whom you can strike up a conversation. There's no limit to the possibilities. The common question that comes up at such times is "What do you do?" A prepared elevator pitch will enable you to confidently answer that question, as well as any follow-up questions.