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September 2020
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TD Magazine

Engage Frontline Workers With a New Communication Strategy

A standardized communication system ensures nondesk employees don't miss out on key messages.

Eight out of 10 employees didn't work at a desk in 2018. But even for a group that's more than 2 billion strong, frontline (or nondesk) employees are often left out of traditional corporate communication.

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That negatively affects employee happiness and morale, as well as companies' bottom lines. In fact, Gallup reports that disengaged employees cost US companies between $450 billion and

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