September 2020
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TD Magazine

Engage Frontline Workers With a New Communication Strategy

Tuesday, September 1, 2020

A standardized communication system ensures nondesk employees don't miss out on key messages.

Eight out of 10 employees didn't work at a desk in 2018. But even for a group that's more than 2 billion strong, frontline (or nondesk) employees are often left out of traditional corporate communication.


That negatively affects employee happiness and morale, as well as companies' bottom lines. In fact, Gallup reports that disengaged employees cost US companies between $450 billion and

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