June 2010
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TD Magazine

Engage Them Now or Lose Them Later

The following story was told by Kristin Baird, president of Wisconsin-based Baird Consulting.

Client: A small (750 employees) Midwestern United States critical access hospital.


Problem: The hospital approached Baird for assistance because employee engagement was suffering.

Cause: Patient satisfaction was low and not improving in spite of management's efforts. Additionally, some of the organization's star performers were on the brink of leaving because their nonperforming co-workers re

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