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January 2013
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TD Magazine

Feasting on Achievement

Use stories about training successes to engage key stakeholders.

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Wick
Learning professionals have known for years how effective it is to incorporate stories into training programs. But stories have much broader application than that. One of the most exciting developments in training is the use of achievement stories to teach, enthuse, and persuade learning's key audiences.

Kerry Patterson and his colleagues from VitalSmarts highlighted the power of stories to change minds in their landmark book

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