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November 2012
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TD Magazine

Fierce Communication

A publishing company transforms its culture of agreeability into one of candor and collaboration.

Rx
The following story was shared by Halley Bock, president and CEO of Fierce Inc.

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Client

Taunton Press, a Connecticut-based special-interest publishing company

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Problem

Taunton employees were bogged down by a shared communication style that led to endless meetings and less-than-effective teamwork, which stalled the company's productivity. The leadership team wanted to help its employees communicat

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