Future Leaders at Play

A regional bank teaches leadership skills through a mobile gaming app.

BB&T, one of the largest financial services holding companies in the United States, puts a premium on strong leadership. The company's passion for leadership goes back 30 years, when it developed its internal leadership model. In 2013, BB&T introduced this model to an international audience by releasing LEGACY: A BB&T Leadership Challenge, an innovative multiplatform, mobile gaming app that teaches players va