September 2023
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TD Magazine

Gaining Buy-In to Change

Friday, September 1, 2023

Think of strategy as a story arc.

Crafting an organization's strategy and goals are among the most important factors that determine a company's success or failure. It's often an exercise that involves a select few, with business units and functions tailoring their plans accordingly, leaving employees to quickly develop goals and dive right into execution.


What's lost in the process is that there's rarely any emotional connection or ownership that bonds an employee to an organ

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