This is an excerpt from Buckingham's latest book, StandOut: Find Your Edge, Win at Work, which is available September 13, 2011.
We all revere innovation. It is the mystical driver of progress, the secret sauce, the touchstone we reach for whenever our backs are against the wall. Our managers, our leaders, and even our president cajole us to "out-innovate" the competition. In these accelerated times, we are told that "only innovation will keep us relevant, only innovation can