Use human-centered design to spark an innovative culture.
Successful organizations are aware of the benefits of both design thinking and innovative cultures. These concepts have been discussed for a while but generally not at the same time. What if we brought them together?
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As Don Norman writes in The Design of Everyday Things, human-centered design is “an approach that puts human needs, capabilities, and behavior first, then designs to accommodate those needs, capabilities, and ways of beh
