November 2018
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TD Magazine

Innovate With Design

Use human-centered design to spark an innovative culture.


Successful organizations are aware of the benefits of both design thinking and innovative cultures. These concepts have been discussed for a while but generally not at the same time. What if we brought them together?

As Don Norman writes in The Design of Everyday Things, human-centered design is “an approach that puts human needs, capabilities, and behavior first, then designs to accommodate those needs, capabilities, and ways of beh

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