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August 2009
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TD Magazine

Innovation Drives Managing the Misunderstood Generation

Generation Y, some 70 million strong, have already begun to assert their influence on America's workforce, yet they remain the least understood by their managers. Bruce Tulgan's Not Everyone Gets a Trophy offers valuable insights for understanding what motivates and defines this generation at work and clarifies the prevailing myths that linger about this misunderstood generation.

Drawing from more than a decade of interviews with Gen Yers in the workforce, this book offers a framework f

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