August 2017
Issue Map
TD Magazine

Instructional Design Gone Psycho

Tuesday, August 1, 2017

Use the psychological principles of behavioral economics to improve training programs.

Defined by Google as "a method of economic analysis that applies psychological insights into human behavior to explain economic decision making," behavioral economics has long affected how organizations shape their customers' purchasing decisions. However, its ideas have recently started to change how companies motivate their employees.

Just look at Uber.

As the April 2017 New York Times article

You've reached ATD member-only content.

Sign in below or join ATD to continue.