Through a treasure hunt of sorts, implement the creative strategy approach to innovation.
"To compete with XYZ, our company has to be more innovative." Have you heard that refrain in your organization? It seems to be a current command for many companies but, ironically, creativity—the root of innovation—cannot be mandated. It is not a result of various units throughout the enterprise conducting brainstorming sessions or having a half day scheduled weekly for free time. It i
