March 2019
Issue Map
TD Magazine

Know Thy Learners

Friday, March 1, 2019

Creating learner personas keeps training programs learner focused.

Have you ever seen an advertisement that just spoke to you? Perhaps it left you feeling a certain way or made you want to go out and buy the product. Either way, you engaged with the advertisement. Top marketers know exactly how to capture their audience's attention, get their message heard, and influence behavior. Some advertisements may feel like they're made specifically for us because, well, they are. Marketers must g


You've reached ATD member-only content.

Sign in below or join ATD to continue.