The ability to shapeshift—in essence, leaning on intuition—is a skill leaders should have in their decision-making toolbox.
Should you trust your gut? If your gut knows where to look, then yes.
Reckoning with the perspectives of competitors, customers, regulators, suppliers, and disruptors can be the difference between a plan's success or failure. Research suggests that too much focus on hard data can suppress hunches about feelings, intuition, and context, which are important wh