Learning for Learning’s Sake

Understanding intrinsic motivation is the foundation of designing effective, behavior-based learning programs.

Every day, people all over the world learn new, challenging skills simply because they find them enjoyable. You likely engage in hobbies that others would find too complicated or too demanding—such as practicing calligraphy, learning a new language, gardening, or baking. And yet you go out of your way to improve your skills and develop your talents. What if you could get learners