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September 2016
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TD Magazine

Leverage the Power of Simplicity

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Todd Zenger

Harvard Business Review Press, 208 pp., $35

When it comes to a company sustaining growth, the key is a corporate theory—something that can help guide the organization when it comes to investments, strategies, and more. In Beyond Competitive Advantage, Zenger says that a corporate theory should contain the three "sights" of strategy: foresight, or looking ahead to how the industry may change and evolve; insight, or identifying "valuable assets, activities, and re

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