This marketing strategy will be sure to result in program enrollments.
You've recently developed a great course, or your organization just contracted with a curated content platform, so you enthusiastically write five paragraphs about it in the company e-newsletter. The result? Dismal uptake.
I routinely see great optional learning initiatives fail because the L&D team either isn't marketing them effectively or not at all. And don't call your marketing department to bail you out