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1.800.628.2783
November 2011
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TD Magazine

Master Socratic-Style Selling

When it comes to sealing the deal, sales training professionals can learn a thing or two from millenniums-old logic.

Socrates: And now, at any rate, these very opinions have just been stirred up in him, like a dream. And if someone will ask him this same thing many times and in many ways, you know that he will end up having knowledge about them no less precisely than anyone.

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Meno: That's likely.

Socrates: So then without anyone having taught him but just having asked him questions, he wil

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