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October 2016
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TD Magazine

MillerCoors

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During the past few years, the nation's taste in beer, and alcohol, has continued to evolve. Consumer choices have increased dramatically and competition from other beverages—such as craft beers, wines, and spirits—has risen. To keep up with increasingly sophisticated palettes and consumers looking for more flavors, the MillerCoors marketing leadership team created a new strategy to market current brands and find space for new products. The results led to a new learning and deve

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