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August 2019
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TD Magazine

Mining Behavioral Science for Concrete Results

Talent development professionals can effect change using evidence-based theory.

Seemingly everyone is talking about behavioral science. Businesses are using it to improve marketing communications; design better products, services, and experiences; and change behaviors in organizations. Behavioral science is useful because it enables a deeper understanding of what factors drive behavior, and it can be more accurate in predicting what people do rather than what they say they're going to do.

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