In a pre-pandemic world, the sense of urgency for an organization to engage in any digital transformation initiative or endeavor was moderate at best because all was going relatively well businesswise and because change and transformation are as difficult as they are scary. It didn't help that study after study have highlighted that up to nine out of 10 digital transformation initiatives fail or lag behind expectations. Given all that, it became almost too easy for companies to decide to not engage in a transformation and instead wait for whatever right or at least better moment in the future.