January 2015
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TD Magazine

Rebranding Employee Resource Groups

Friday, January 9, 2015

What can organizations do to make these support groups more attractive to employees?

Many workers are wary of employee resource groups (ERGs), according to a survey by consulting firm Software Advice. The survey, which asked 1,554 U.S. adults their opinions about ERGs, found that older workers tend to view the support groups in a negative light.


ERGs are commonly organized around sensitive issues, such as race and ethnicity, sexual orientation, or gender, which may be why they deter so many empl

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