TD Magazine

Reduce, Reuse, and Recycle

Cut waste out of survey development.

Unless you're a nerd like me, developing, administering, and crunching data for surveys are all dreaded tasks. Even for those of us who dig the data, it can be quite a chore because of the time commitment. So, how can we quit wasting time during the survey development process and get down to what we really want to get out of surveys?

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Solutions

Here are a few of the ways that I rework various elements of the process to cut time—without diminishing th

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