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May 2018
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TD Magazine

Reinventing the Wheel

An automotive retailer uses tire sales training to change attitudes and build confidence.

Before we begin our story, let's consider an old teaching joke:

Once upon a time, a teacher asked her student, "If I gave you two cats and two more cats and two more cats, how many cats would you have?"

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"Seven," replied the student.

Puzzled, the teacher repeated the word problem and, once again, the student responded, "Seven."

The teacher paused for a moment, then switched

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