May 2018
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TD Magazine

Reinventing the Wheel

Tuesday, May 1, 2018

An automotive retailer uses tire sales training to change attitudes and build confidence.

Before we begin our story, let's consider an old teaching joke:


Once upon a time, a teacher asked her student, "If I gave you two cats and two more cats and two more cats, how many cats would you have?"

"Seven," replied the student.

Puzzled, the teacher repeated the word problem and, once again, the student responded, "Seven."

The teacher paused for a moment, then switched

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