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October 2014
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TD Magazine

Relying on Street Smarts

To grow its emerging market business, this bottling company relies on its agile and competent training organization, an aggressive business plan, and an ingrained willingness to roll with the punches.

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Call it a curious juxtaposition of the old and new.

In parts of Africa, sales reps for a prominent soft drink bottling company often receive training from videos downloaded on the latest generation smartphone or tablet, while seated on an overturned beverage crate on a crowded street. What's m

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