Social media is more than just this moment's hot topic. It represents a fundamental shift in how companies do business, how consumers interact with them, and how a brand's voice is established in a new marketplace. In today's society, you can't hide. You're no longer a faceless entity, but the sum of your online interactions.
Send your employees out into the wild without teaching them the rules of the land, and you risk damaging both your brand and that person's position