Sales Enablement Charters Prevent Teams From Getting Spread Too Thin

Establish parameters by documenting—and communicating—the team’s purpose, responsibilities, and audience.

If you train salespeople, you may have fielded requests such as: "My salespeople need more product training—let’s get that scheduled" or "Our sales managers need coaching training" or even "We need email scripts and pitch decks for our new product—can you get that done next week?"

Those requests could be valid, depending on th