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September 2018
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TD Magazine

September 2018 TD Authors: What's on Your Bookshelf?

Contributors to the September 2018 issue of TD magazine offer their book recommendations.

Curtis L. Odom
The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael D. Watkins
The First 90 Days offers proven strategies for moving successfully into a new role at any point in one's career. Through vivid examples of success and failure at all levels, Watkins identifies the most common pitfalls new leaders encounter and provides tools and strategies for how to avoid them.

Executive Warfare: 10 Rules of Engagement for Winning Your War for Success by David D’Alessandro
Great read! I discovered and read Executive Warfare on the news of my being promoted to the role of vice president. In senior management, you no longer answer to just one boss. There is now a hazy matrix of hundreds of bosses both inside and outside the office, any one of whom can stop you cold or give you a tremendous push forward. D’Alessandro offers concrete advice for handling the many bosses, stakeholders, and critics you will have—and gives insight on how to best position yourself for your own brand of success.

Million Dollar Consulting: The Professional’s Guide to Growing a Practice, Fifth Edition, by Alan Weiss
Million Dollar Consulting is the book that started it all for me with how to create my consulting business. This book features the practical information needed to expand a small practice into a million-dollar consulting business. I have done what Weiss suggests in the book, and have achieved results to match the title of the book.

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Maureen Berkner Boyt
Culture Works: How to Create Happiness in the Workplace by Kris Boesch
I love this book because it takes what's a nebulous concept (culture) for most leaders and gives you a playbook for creating a strong, happy culture.

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Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think by Tasha Eurich
This is such a great book for anyone who wants to become more self-aware. I think it should be required reading for anyone who leads people.

Dan Perry
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals by Erik Peterson and Tim Riesterer
The authors show you how to hold someone's interest throughout the entire conversation, resulting in a better engagement with the customer and ultimately a better customer who spends more with you.

The Challenger Customer by Brent Adamson and Matt Dixon
The Challenger Customer dives deep into several key sales topics relevant in today’s complex buying process. You will learn about how deals get done inside your prospect, the art of building consensus on the buying decision team, and how effective you can be delivering commercial insight.

About the Author
The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.
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