January 2012
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TD Magazine

Simulations for Selling Success

Sunday, January 1, 2012

One medical supplies manufacturer trains its salespeople to practice what they preach.

The following story was told by Kevin Glover, vice president of corporate communications, clinical education, and training at B. Braun Medical Inc.; and Connie Murray, director of clinical education and training at B. Braun.

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Client>>

B. Braun Medical Inc., a manufacturer of infusion therapy and pain management products

Problem>>

By the end of 2007, the sales of one of B. Brauns flagship produc

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