I recently watched an Intel ad featuring one of the company's "rock stars" - the employee who invented the USB. He was cheered by his co-workers as he walked through the office. It was a very poignant picture for me since I'm in the business of making rock stars.
How do you define rock stars in an organization? A rock star can be the CEO, regional salesperson, or warehouse worker. In a great company, any of these employees should have the opportunity to feel like a rock star.