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October 2020
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TD Magazine

The Bar Is High for Sales Enablement

Sales practitioners face customer demands and new skills requirements.

The importance of sales enablement has skyrocketed in recent years, with numerous companies establishing dedicated sales teams. When Sales Enablement Pro issued its first The State of Sales Enablement report five years ago, only 14 percent of organizations had a defined sales enablement team. In the 2020 report, that figure is 62 percent.

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And companies are going beyond creating a separate sales enablement function: Two-thir

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