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February 2020
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TD Magazine

The Case for Case Studies

A well-researched and well-written case study can bolster training content.

Case studies are invaluable for education, assessment, marketing, and research because everyone loves stories, and that's what case studies are. Any story used for the purpose of instructing, informing, exemplifying, or selling is a way to connect to the target audience—and to help the audience connect with your subject matter and answer the question "What's in it for me?"

Structure

A case study i

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