August 2011
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TD Magazine

The Case for Measuring Intangibles

We tend to measure that which is of value to our business or organization because we inherently know that we can't manage what we can't measure. So what does this say about organizational intangibles, such as leadership, communication, and teamwork?

While the majority of companies agree that these intangibles are worthy of investment, very few actually make the necessary financial commitment to improve them. Is the expense of personnel - traditionally 30 percent or more of an organizati


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