July 2016
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TD Magazine

The Golden Rule Is Wrong

Friday, July 1, 2016

Why you shouldn't always treat people the way you would like other people to treat you.

In business, in sales, in relationships, and in life, we often hear about the Golden Rule. Our mothers and grandmothers expounded upon its glory, and Mrs. Dennen, my fourth-grade elementary school teacher, told our class to always follow it: Do unto others as you wish done to you.


Treat others as you wish to be treated. One problem. What if I don't want to be treated like you? Fundamentally, people ar

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