Looking to be more innovative? Here's how to successfully tap into the ideas of your external community.
"The best way to have a good idea is to have a lot of ideas."
These words were originally spoken by two-time Nobel Prize winner Linus Pauling. You need not be a brilliant scientist to appreciate the simple concept: the more ideas you collect, the better the chance that one or more of them will be truly unique and innovative.
Many of today's most successful organizations maxi