February 2024
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The Neuroscience of Creativity

Thursday, February 1, 2024

Ignite inspiration, creativity, and innovation in yourself and your team.

Inspiring individuals to get creative takes more than brainstorming. In fact, empirical evidence has accumulated for decades demonstrating that brainstorming doesn't work. So, what should you do instead?


As part of a creativity exercise, I helped a company rebrand a soft drink that had been losing market share for years. I gathered several items—an umbrella, a rubber tube, a coffee grinder, a toaster, and a vase&

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