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1.800.628.2783
1.800.628.2783
May 2011
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TD Magazine
The Path to Engagement: Lessons From Game Designers

The computer games industry has seen explosive growth in recent years. Energized by the virulent nature of social networks and the increasing capabilities of mobile devices, gaming is bigger than Hollywood.

The fundamental premise behind most gaming experiences is the journey that participants are taken on - a journey through levels of increasing difficulty toward the eventual mastery of the game. During this journey, players can remain engaged for hours, days, and even weeks at a time. It is e

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