May 2011
Issue Map
TD Magazine

The Path to Engagement: Lessons From Game Designers

Thursday, May 19, 2011

The computer games industry has seen explosive growth in recent years. Energized by the virulent nature of social networks and the increasing capabilities of mobile devices, gaming is bigger than Hollywood.

The fundamental premise behind most gaming experiences is the journey that participants are taken on - a journey through levels of increasing difficulty toward the eventual mastery of the game. During this journey, players can remain engaged for hours, days, and even weeks at a time. It is e


You've reached ATD member-only content.

Sign in below or join ATD to continue.