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December 2019
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TD Magazine

The Retail Potential of L&D

Retail strategies such as personalized experiences, multiple channels, and product packaging can work just as well for training programs.

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For more than 10 years, I worked in the beauty industry for Estée Lauder companies, where I taught to our constituent base various courses on the art of retail and the psychology of merchandising. Coming from the world of planograms and beauty industry standards, I saw no true correlation to L&D. That is, until now.

Paul J. Russell, visual merchand

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