It is virtually impossible to ignore the potential of social media for any business operation. The main reason for the excitement is the fact that social media is engulfing the population at phenomenal rates. While it took radio and television 38 years and 13 years, respectively, to reach 50 million users, it took Facebook less than nine months to reach 100 million users. iPhone applications even hit 1 billion innine months.
Although social media technologies have gathered widespread adoption,
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