1

Write compelling subject lines. Fire up employees with captivating subject lines. For example, instead of a dull subject line such as, "Program X launches next week," write a compelling one, such as "Program X—your chance to shine!"

2

Tap into readers' WIIFM (What's in it for me?) Address what employees care about, such as saving time. For example, don't write, "We've launched a series of customer service video tutorials to help build relationships with clients." Instead, say: "To reduce your time handling inquiries by 25 percent and help the company enhance client relationships, we've launched a series of customer service video tutorials."

3

Don't just say it—show it. Telling employees that something is so isn't enough. Demonstrate your point, such as that their feedback counts. For example, don't write, "Our division has transitioned to the Z3 budgeting software, so please begin using it. Your input is welcomed." Instead, say: "Our division has transitioned to the Z3 budgeting software, so please begin using it. Email us about any problems or suggestions with ‘Z3' in the subject line so we can modify as needed."