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January 2019
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TD Magazine

Training Baristas From the Ground(s) Up

This coffee company's training department ensures that staff are serving up consistent brews and exceptional customer service.

"What takes people's attention when they walk into our shops is what ought to take their attention, a focus on delicious coffee and a hospitable coffee professional to make it," explains James Freeman, founder of Blue Bottle Coffee. The company began in 2002, when Freeman, a disaffected musician, left the symphony circuit to open a micro-roastery in a c

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