Using Myers-Briggs Personality Type to Create a Culture Adapted to the New Century

Underlying its core mission is a belief in the best of human nature, including people's ability to accomplish great things and find deep meaning in relationships. This belief has always shaped Hallmark's policies, which place people - both within and outside the organization - at the forefront.

The challenge

Although Hallmark's mission and core philosophy have not wavered, the market, the workplace, and the competitive landscape have become more dynamic, global, and diverse. Furthe