The result is predictable. Most people seek out low-risk, low-reward opportunities. And when they think they have found the Holy Grail - a low-risk opportunity with high rewards, everyone rushes to take advantage of it, diluting the results and raising the risks.
The 21 leaders we interviewed for How the Wise Decide have a better way: look for situations that seem to be both high reward and high risk. Most people consciously avoid these situations.
If a situation really is high risk, you can a