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February 2014
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TD Magazine
Using Scribe Videos to Tell a Compelling Story

The popularity of whiteboard animation videos for learning is exploding.

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If you are one of the 11 million YouTube viewers who watched Daniel Pink's animated TED Talk about motivation, you already know about the learning power of scribe videos. The trend that started with the UPS whiteboard campaign has exploded in popularity; even the White House is using a scribe video to explain Obamacare.

The current format was popularized by the Royal Society of Arts, whose RSA Animate videos had 46 mil

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